Views from the forecourt: Car360

Founded in 2021, Car360 was established with a clear mission: to make EV ownership more accessible and transparent for customers. Their outside the box approach saw them take home the Sustainability Award at the 2025 Extra Mile Awards! Diving into what sets our Extra Mile Award winners apart, we speak to Car 360’s Helaina O’Brien to find out what led them to being recognised as the UKs largest electric vehicle specialist.

What was the driving force behind the decision to only stock electric vehicles?

“We’re passionate about making the switch to electric vehicles as easy as possible. We’re really cementing ourselves as the number one used electric car dealer in the UK. Our Extra Mile Award win was due to the full commitment that we’ve made to EV’s and supporting customers to make the shift over.

We partner with Octopus energy Electroverse, providing EV customers with an RFID card and app for easy access to a wide public charging network, plus occasional charging discounts.

With MotoNovo’s electric vehicle lending and product suite, we’re able to give more of our customers the confidence to go electric. Every month, we help hundreds of drivers make the move to EVs, and we are supporting the shift away from petrol and diesel towards a cleaner, more sustainable future for everyone together with our lender.”

How do you deliver a customer centric buying experience?

“The name Car360 reflects our commitment to providing customers with a comprehensive viewing experience without needing to see the car in person. This is made possible through our state-of-the-art photography and videography equipment, coupled with exceptional support from our sales team.

We pride ourselves on providing a premium experience for customers. This consists of the highest levels of preparation paired with excellent customer service.”

What other sustainable initiatives do you offer to customers?

“Customers can collect their car from our collection centre in Hednesford, Staffordshire, or they have the option to have it delivered to their home anywhere in the UK. Both options have a 7 day money back guarantee. This initiative helps us be a sustainable and environmentally conscious dealership.

How has MotoNovo supported your journey?

“Our Business Development representative is always incredibly helpful, responsive, and knowledgeable, making her a trusted point of contact for the whole team. She’s built strong relationships across the business and is always willing to go the extra mile to assist with any queries or challenges. Her professionalism, expertise, and proactive approach make a real difference to our day-to-day operations and are greatly appreciated by everyone at Car360.”

Building consumer confidence is key

Car360’s digital first approach is supported by a knowledgeable and responsive sales team, ensuring customers receive guidance throughout. The takeaways?

• Build confidence through education and support: help customers feel reassured and empowered to make decisions with guidance and tools
• Create a seamless buying experience: take the time to invest in your digital capabilities to reach more customers at home
• Stay purpose-driven and consistent: a clear mission helps guide decisions, define your brand and build recognition.
  
  

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