Extra Mile Award ceremony

A dealer who has embraced and evidenced alignment with MotoNovo values.

We work with trusted dealer partners around the UK and have a careful selection process to ensure we're working with the best of the best. This award helps recognise those dealers who come out in front by fully supporting MotoNovo products, launches, and initiatives to drive performance and improve the customer journey.

A business that delivers an excellent customer journey both online and in their showroom and strong customer engagement from enquiry through to aftercare.

Customers are at the heart of what we do, and that's true for our business too. In this category, we're looking at businesses who provide an outstanding customer service in an innovative and unique way along the customer journey. Those that exceptionally deliver Consumer Duty principles and truly embody 'creating good customer outcomes'.

A business who makes a difference in the community they’re a part of.

Celebrating our businesses who positively impact the broader community or communities in which they operate. We are looking for businesses that make a difference in their community through activities that include all or some of the following: good cause support/engagement, supporting education and embracing apprenticeships.

A business who has promoted the representation of different groups of individuals.

Diversity, equity and inclusion (DE&I) are about creating an inclusive environment where everyone matters. We’re looking to recognise businesses committed to this ethos, supporting and welcoming people from all backgrounds, as both an employer and a retailer with a clear action plan to support this ethos.

A business who demonstrates strong environmental credentials.

This award is all about recognising businesses who embrace sustainability and have gone as far as introducing an eco-friendly service/product/process promoting environmental responsibility and taking the time to train their teams to model socially responsible practices.

A business that takes a different positive approach to the market.

We’re recognising those who have been bold, trying different ideas and techniques to the market to help drive their business growth, while keeping customers at the core of their service. Examples of innovation could include the use of technology, POS, marketing, customer retention and customer journey, strategy around vehicle stock or the education and expertise of their staff.

Motorcycle dealers who have embraced and are aligned with MotoNovo values.

This award recognises the motorcycle dealers who are the best of the best. They fully support MotoNovo products, launches and initiatives, ensuring that they drive performance, and continually strive to improve the customer journey.

We partner with a trusted network of LCV dealers across the UK, recognising those who consistently deliver high standards for their customers.

This award celebrates a dealer that has embraced MotoNovo’s LCV offering to achieve excellent outcomes for business and fleet customers, enhancing the end-to-end experience across sales, support and aftersales. The winner will have built strong, lasting relationships while making a meaningful difference to the customer journey.

A broker who evidences that they have the customer at the heart of their operation.

Recognising brokers who provide an excellent customer journey from online to instore, aligns with Consumer Duty principles and embraces treating customers fairly. Those who also use innovation to meet the needs of both business s and customers.

We’re not only celebrating our dealerships, but our Account Managers too! Our dealer partners get to have their say and nominate their Account Manager. Our Account Managers span the UK and are dedicated to supporting our dealer partners. Whether it’s keeping dealers updated with the latest regulatory updates, introducing our newest products and initiatives, or just being a friendly voice at the other end of the phone, we’re celebrating the best of the best.